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"A good government can 'be sold to community like any other product.
That 's so true that I often wonder if the political leaders who will be responsible responsible for ensuring the prestige and effectiveness of their parties, will not begin to form panels that would also be propagandists.
Politicians are reluctant to use the methods currently used in business, perhaps because they have immediate access to the media upon which their power.
A manager creates new situations, does not conform to a process of mechanical reproduction of stereotypes.
imagine that face campaign to reduce tariffs.
chooses' certainly the modern technology of radio to express his ideas, but everything suggests that fear will opt to the old method of the psychological, already obsolete at the time of Andrew Jackson, which the firm has largely abandoned.
'Vote for me and for the reduction of tariffs, because the more' are high, the more 'expensive you will pay what' you buy 'will launch through the air.
It 's true that the great advantage to be able to appeal directly to fifty million listeners, but his tactics are out of fashion: trying to argue with the public, relying on its own force of inertia. If instead we have a politician who knows how to make skillful use of propaganda, he will use your radio, but as an instrument of a strategy developed.
The bishop of the reduction of tariffs will not only explain their high level increases the prices of products, but will create situations that may give this statement, the strength of the evidence.
For this purpose, may decide to set up an exhibition simultaneously in twenty cities showing clearly the increased costs due to tariffs in force.
It will make these shows are solemnly inaugurated by men and women that important, although not participating in political life, have good reason to support the proposal.
Relying on those groups whose interests are particularly threatened by the rising cost of living, encourage 'behind the scenes a movement for the reduction of tariffs.
will bring the issue onto the public stage, such as urging the personality 'with a view to boycott woolen clothes and perform their high office wearing cotton clothes, until customs duties on wool will be reduced.
give voice to social workers explain that the high price of wool will damage the health of the most 'poor during the winter.
Cosi ', whatever took the initiative, be able to draw attention to the problem before you apply directly to the public.
When will speak on the radio does not have to reiterate his arguments to millions of people who certainly have other reasons for concern and may get angry for further solicitation. His speech, however, to answer questions they arise spontaneously express the expectations and emotions of an audience that's already won in part due to its "
Edward Bernays 1928
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